“It is a model that is not for profit, a fully self-supporting, new economic enterprise… we’ll start more and more of these social enterprises. Eventually, we will trade with one another in our own currency. We are going to create our own systems, our own federations, our own currencies, our own authorities … Politics is dead, this is the end of politics. What we are discussing now is what comes after. We have an opportunity to create something better and it will start with small enterprises such as this.”
It wasn’t long ago that we made the trek into deepest, darkest depths of Hackney and stumbled across a tiny little rough and ready cafe that was one of the most welcoming and off beat places to sit and sip a latte that we could have hoped to find.
Tucked away on Whitmore Road is Trew Era cafe that Russell Brand has set up using the profits from his book Revolution in order to help people who are recovering from drug addiction to re-integrate themselves into the community.
The cafe itself is sandwiched between a barber shop and a printing shop opposite Hackney’s New Era Housing estate whose 93 residents last year faced a vast rental increase and possible eviction by a US company. Brand, along with three women from the estate, helped run the campaign against this proposal and in December the company’s plans were scrapped completely.
Trew Era cafe, named after Brand’s hugely successful daily youtube show, symbolises the victory of the local people over corporate bullying.
At the opening of Trew Era Cafe Brand explained:
The first thing that struck us was how friendly the staff were, happy to let us snap away to our hearts content and have a chat about the cafe and how they got involved.
We fell in love with the outdoor terrace, a tiny urban jungle complete with wild herbs and exotic birds.
Were they plotting the next revolution…
We decided to stop eavesdropping and have a nose around inside.
Trew Era aims to stay true to its ethics by using ingredients that are sourced and produced locally having already set up beehives for honey and a chicken coop for eggs.
Whether it’s a revolution you’re after or simply a great latte and a toastie on your lunch break we would recommend Trew Era Cafe as a lovely place to relax whilst feeling content in the knowledge that instead of throwing money into the black hole of the high street chains you are instead giving a little something back to the local community…. looks like Brand’s ideas are rubbing off on us already!
Trew Era cafe is open Monday- Friday 9am- 6pm, Saturday 10am- 7pm and Sunday 10am – 5pm.
Remember to like their Facebook page to support the cause: https://www.facebook.com/treweracafe
or follow them on twitter: @treweracafe